About Us

Western is a family-owned M&A advisory firm that has spent over 25 years helping business owners navigate complex transactions with discretion and care. We focus on developing long-term relationships with our clients, ensuring that when the time comes to explore a transaction, they have an advisor who understands their goals and values their business’s legacy.

Being family-owned ourselves, we understand the unique challenges and opportunities that come with managing and transitioning such companies. Our experience working with over 150 families throughout North America has equipped us to provide tailored strategic advice that honors the legacy and values that are foundational to the family business enterprise. Ultimately, we seek to help companies secure the right path forward – whether that means strategic growth, partnerships, or long-term transition planning.

  • Our Core Values

    Confidentiality


    Safeguarding Your Information

    Confidentiality is the cornerstone of every transaction Western is involved in. We focus on carefully controlling the flow of our client’s information, ensuring that it is only shared with a close-knit universe of counterparties who also understand the importance of safeguarding the information they are sent. Our clients trust us to keep their business private, ensuring they can make fully informed decisions without external pressure.

  • Our Core Values

    Creative Solutions


    No Cookie-Cutter Processes

    At Western, we do not believe in conducting cookie-cutter, one-size-fits-all processes. Clients who work with Western get a highly personalized and concierge-like level of service. Each transaction is as unique as the people who created and operated the underlying company.

  • Our Core Values

    Relationships


    Trust is the Cornerstone

    Western is a relationship-first firm, meaning our focus is primarily on developing a genuine friendship with talented business owners across the country. Along the way, we seek to understand their interests, dreams, and what makes their company unique so we are best positioned if the desire for a transaction arises. Accordingly, most of our deals do not occur until several years after initial introductions are made.

  • Our Core Values

    Relatability


    Understanding Your Priorities & Values

    Every Western partner believes that working with clients involves much more than just pushing paper around or building financial models. We understand that there is a very real psychological, human element to the process that can be eased by enjoying the team around you. That is why we strive to be relatable, approachable, and easy to talk to. We connect with business owners on their terms—understanding their priorities, honoring their values, and providing personalized guidance suited to their unique circumstances. Many clients have said that working with Western is like working with a close friend.

Our Team

Leadership

Don Woodard, Jr.

Don Woodard, Jr.

President


Don Woodard, Jr. was born in Fort Worth, Texas. At fifteen, he started his career in the advertising space by selling ads for the Fort Worth News-Tribune until eventually moving into the life insurance business. In that capacity, he met many business owners who, in addition to purchasing life insurance, were looking for assistance with estate planning strategies related to their companies. Don saw an opportunity to help these families and opened Western’s doors in 1998. As President of Western, he manages many of the firm’s buy-side and sell-side relationships.

Turner Holthaus

Turner Holthaus

Chief Operating Officer

Turner Holthaus

Chief Operating Officer


Originally from St. Louis, Missouri, Turner earned his B.S. in Economics from the United States Military Academy. After five years in the U.S. Army, he received his MBA from MIT Sloan School of Management. Prior to Western, Turner worked at J.P. Morgan in New York in their Leveraged Finance Investment Banking group. His primary role at Western is to lead the team from day one engagement all the way through close and beyond. Accordingly, he is a close friend and confidant with many of Western’s clients.

Kallen Collier

Kallen Collier

Chief Financial Officer

Kallen Collier

Chief Financial Officer


Kallen serves as Western’s Chief Financial Officer and manages all finance, accounting, and administrative functions. Previously, he served in a dual role as Corporate Controller at Vecta Environmental Services and Controller at Polaris Services, both located in Weatherford, Texas. Kallen is originally from Elysian Fields, Texas, and attended Abilene Christian University from 2003 to 2007 (Master’s in Accounting). Today, he lives in Brock, Texas, with his wife and two daughters.

Natalie Carter

Natalie Carter

Head of Research


Natalie Carter was born and raised in Fort Worth, Texas and graduated from the University of Texas in 2009 with a BBA in Finance. She joined Western in 2009, spearheading the development of the company’s research division, which she currently leads. Natalie lives in Aledo, Texas, with her husband and three girls.

Rick Groesch

Rick Groesch

Chief Commercial Officer

Rick Groesch

Chief Commercial Officer


As Chief Commercial Officer, Rick focuses on developing relationships with Western’s valued clients and supporting various sales and marketing efforts throughout the company. Previously, he was a managing partner and founder at PXP Holdings, a Dallas-based consulting services firm that serves private companies. Rick has nearly 25 years of experience in sales and marketing, including CMO or Director-level positions at private and public companies. While Rick has lived and worked in too many places to count worldwide, Rick calls Texas home.

Jack Todd

Jack Todd

Head of Execution

Jack Todd

Head of Execution


Jack earned his BBA in Finance from Texas Christian University. After graduation, he spent several years in commercial banking at Frost Bank before joining Western in 2020. As the leader of the deal execution team, Jack works closely with Western's clients to effectively value, structure, and execute transactions. Outside of the office, Jack enjoys spending time on his ranch in Stephenville, Texas, or pursuing his passion for hunting and fishing.

Don Woodard III

Don Woodard III

Chief Marketing Officer

Don Woodard III

Chief Marketing Officer


Donnie grew up at Western and has regularly been coming to the office with his father since he was just a few years old. He joined Western in an official capacity in 2019, starting in the company’s research department. Today, he is Western’s Chief Marketing Officer, managing all aspects of the company’s branding, advertising, and client-facing functions. Donnie was born and raised in Fort Worth, just a few miles from Western’s Museum Place office.


Our Team

Team Members

Ronnda Causey

Ronnda Causey

Administrative Assistant

Ronnda Causey

Administrative Assistant


Ronnda Causey, a proud Texas native, holds a bachelor’s degree in Healthcare Administration from Ashford University. She brings over 16 years of experience from corporate regulatory and compliance roles, complemented by three years of multi-franchise ownership and operation in the boutique fitness space. In 2024, Ronnda joined the executive administrative team at Western, where she plays a key role in supporting the organization’s leadership and operations. She currently resides in Cresson, Texas, with her husband.

Kasey Fitzjerrells

Kasey Fitzjerrells

Deal Execution


Kasey, originally from Dubuque, Iowa, joined Western in July 2024 as part of the deal execution team, participating in initial engagement activities through to closing day. Prior to joining Western, he was an associate at CliftonLarsonAllen in their transaction advisory services practice, where he assisted private equity firms and private companies with financial diligence matters related to buy-side and sell-side transactions. Kasey graduated from the University of Wisconsin – Eau Claire in 2022 with a BBA in finance and accounting and was a member of the men’s hockey team. He holds an active CPA license.

Ryan Hessing

Ryan Hessing

Managing Director


Ryan is responsible for leading the Western's strategic advisory services and working closely with clients on buy-side and sell-side engagements.  Ryan has over 15 years of experience leading M&A advisory engagements including, buy-side, sell-side, IPO readiness and post-close integrations for clients in various industries and has held Executive level positions leading investment, financial and operational strategies for privately owned companies. Ryan obtained both his Masters in Accounting and BBA from Texas Christian University and is a licensed CPA in the State of Texas. He currently lives in Fort Worth, TX with his wife and daughter. 

Elizabeth Johnson

Elizabeth Johnson

Research


Elizabeth is a Research Analyst on Western's Intelligence Team. Previously, she worked at LKCM Headwater Investments. Elizabeth is from Farmersville, Texas, and graduated from Texas Christian University in 2022 where she majored in Finance and Accounting. 

Bryce Jones

Bryce Jones

Deal Execution


Bryce Jones is a Senior Analyst at Western, where he supports the evaluation, diligence, and execution of M&A transactions across a range of industries. He joined the firm full-time in 2023 after interning during his senior year at Texas A&M University, where he earned a B.B.A. in Finance. Originally from Cedar Park, Texas, Bryce now lives in Fort Worth with his wife. Outside the office, he enjoys spending time at his ranch and playing golf.

Sarah King

Sarah King

Administrative Assistant

Sarah King

Administrative Assistant


Sarah attended San Francisco State University and competed collegiately with their debate team, taking them to California State Runner-up in 1994-95. She began her career selling office technology solutions in San Francisco, then left to work for Siebel Systems selling CRM software. She has lived in Texas since 2000 with her husband, two children, and two dogs. She joined Western in 2021 as part of the executive administrative team.

Samantha Kowalchuk

Samantha Kowalchuk

Research


Samantha Kowalchuk serves as an M&A Analyst at Western Commerce Group, where she conducts in-depth research on investment opportunities and supports due diligence efforts. Previously, she worked under renowned economist Dr. Arthur Laffer at Laffer Associates in Nashville, Tennessee, contributing to reports on economic trends, market conditions, and supply-side insights. Originally from The Woodlands, Texas, Samantha graduated from the University of Arkansas in 2022 and has lived abroad in both Australia and Brunei, experiences that have shaped her global perspective.

Jerad Masse

Jerad Masse

Business Development


As part of the Business Development team, Jerad focuses on developing new relationships and strengthening existing client connections for Western. A co-founder of a construction materials supply company and former General Motors leader, Jerad has nearly 15 years of experience in supply chain, manufacturing, and product development across various industries.  Originally from Southwest Michigan and now in Dallas, Jerad holds a BA in Supply Chain Management from Michigan State University and an MBA from Kettering University.

Julia Maw

Julia Maw

Research


Julia is a Researcher for Western Commerce Group, working in the Origination Team. She helps the Business Development Team to find new prospects and opportunities for strategic partnerships. Previously, she came from a CPA background, and has experience calculating the R&D Tax Credit. Julia is from Fort Worth and attended Baylor University (BBA Accounting) where she met her husband.

Alex Sims

Alex Sims

Deal Execution


Alex is a member of Western's deal execution team, which is involved in all phases of transactions, from initial financial analysis to closing. She is originally from The Woodlands, Texas, and graduated from the University of Notre Dame in 2024 with a BS in Science-Business. In her spare time, Alex enjoys traveling, reading, and watching college football and baseball. 

Michael Tate

Michael Tate

Vice President, Deal Execution

Michael Tate

Vice President, Deal Execution


Michael serves as a lead on Western’s Execution Team, as well as heading up business development efforts in the Industrial and Aerospace sectors. Previously, he served as EVP and CFO of Hillwood Airways, a Perot family investment, which he led to a successful exit in 2023. A CPA and Airline Transport Pilot with 9 years in public accounting and a Lear 60 type rating, he attended Oklahoma State University and the University of Texas, Dallas for his bachelor's and master’s degrees in Accounting, graduating UTD at the top of his class with full honors. Michael is active in his hometown of Southlake where he resides with his wife and five children.

Caroline Taylor

Caroline Taylor

Executive Chef

Caroline Taylor

Executive Chef


Caroline was born in Calgary, Alberta, Canada, then moved to Texas where she has lived most of her life when she wasn’t traveling all over the US, Canada, and abroad. She attended San Jacinto College, and Culinary School of Fort Worth. Since then, she has served on the local and executive board in various positions for the Texas Chefs Association, as well as mentoring future chefs and volunteering her time in the community. In 2017 and 2023, she was nominated and awarded Chef of the Year for the TCA Fort Worth Chapter as judged by her peers, as well as awarded Texas State Chef of the Year for 2023-2024. One of the biggest honors in her Culinary Career was being inducted into the World Master Chefs Society. Caroline has been Western’s Private Chef for more than 13 years using her culinary knowledge, talent, and 30 years’ experience to prepare meals for Western’s VIP’s. Her previous background in Graphic Arts and Digitizing led her to owning a digitizing and Ad Specialty business for several years in Virginia, where she also had a cake decorating business. In her spare time, she enjoys being with family and friends, hiking in the mountains, decorating or working on her cookbook.

Lindsay Wilson

Lindsay Wilson

Executive Pilot

Lindsay Wilson

Executive Pilot


Lindsay is a professional pilot, helping to run the Western flight department and fly the company jet since 2023. She began her aviation career in 2016 after graduating from Hendrix college with a double major in Business and Spanish. Her interest in aviation began early, as both of her parents were pilots in the Navy and her dad went on to fly for Delta. In Lindsay’s spare time she loves reading, finding ways to be active, and spending time with her family. 

Chris Wolf

Chris Wolf

Vice President, Deal Execution

Chris Wolf

Vice President, Deal Execution


Chris Wolf is a Vice President at Western, where he leads M&A sourcing and execution across both sell-side and buy-side engagements. In this role, Chris manages the full deal lifecycle, from initial due diligence and financial modeling through buyer outreach, LOI negotiation, and closing. His responsibilities span operational, legal, and tax analysis to ensure successful outcomes for clients. Before joining Western in 2023, Chris held a similar role at a Dallas-based M&A advisory firm. Earlier in his career, he managed corporate communications for several Fortune 500 companies. A native of Phoenix, Chris earned his Bachelor of Journalism from the University of Missouri and his MBA from Southern Methodist University. He lives in Dallas with his wife and two young children and enjoys playing golf in his free time.

Owen Younger

Owen Younger

Executive Pilot

what our clients are saying

Client Testimonials

“Working with Western was another relationship-driven thing. They were great people to have a
relationship with.”

- Matt Mingus,
Team Construction

“They have experience with entrepreneurs, family companies like mine. And so, it felt like a perfect match.

- Bill Sims
Accent Wire

  • “Working with Western was another relationship-driven thing. They were great people to have a
    relationship with.”

    - Matt Mingus,
    Team Construction

  • “They have experience with entrepreneurs, family companies like mine. And so, it felt like a perfect match.

    - Bill Sims
    Accent Wire